Life insurance
The coverage that finishes the plan: health insurance protects the household while you are here, life insurance protects it if you are not.
Overview
Life insurance pays a tax-free benefit to the people or business that depend on your income. For most households, term coverage sized to income and debts does the job at the lowest cost.
For business owners, the same product does double duty as key-person and buy-sell funding — the cash that keeps a company operating through the loss of someone essential.
We quote life alongside health so the household is looked at as a whole rather than one product at a time.
Term vs. permanent coverage
| Term | Permanent | |
|---|---|---|
| Duration | A set period, commonly 10 to 30 years | Lifetime, as long as premiums are paid |
| Cost | Lowest per dollar of coverage | Substantially higher |
| Cash value | None | Builds over time |
| Best for | Income replacement while children are home and a mortgage is outstanding | Estate planning, lifelong dependents, business funding |
Common reasons clients buy
Income replacement
Replacing years of earnings so a surviving spouse is not forced into immediate financial decisions.
Mortgage protection
Enough coverage to clear the home loan and keep the family where they are.
Children's future
Education costs and childcare, both of which rise sharply if one income disappears.
Business continuity
Key-person coverage and buy-sell funding — see business owners.
Final expenses
Smaller policies covering funeral costs and remaining medical bills.
Stay-at-home parents
Replacing the cost of childcare and household work an insurance calculator often ignores.
How we size coverage
Income and time horizon
Annual income multiplied by the years the household would need support.
Debts and obligations
Mortgage, loans, and anticipated education costs.
Existing coverage
Group life through an employer is a start but rarely sufficient and rarely portable.
Health and underwriting
We match you to a carrier whose underwriting fits your health history rather than applying blind.
Reasons to review an existing policy
- You bought the policy before children or a mortgage
- Your only coverage is through an employer you may leave
- The term is within a few years of expiring
- Your income has increased substantially
- You started a business or took on a partner
- Beneficiary designations are out of date after a marriage or divorce
- You have improved your health and might qualify for a better rate class
How life fits with health coverage
Health insurance and life insurance protect against different halves of the same risk. Underinsuring one while overpaying for the other is common when products are bought separately from separate salespeople.
Looking at both together also reveals sequencing: a household stretched thin by premiums often does better with a compliant high-deductible medical plan plus supplemental cash benefits and adequate term life, rather than a rich medical plan and no life coverage at all.
Term life is inexpensive for healthy applicants and gets more expensive every year you wait, since pricing follows age and health at application. That is the entire argument for reviewing it now rather than later.
Frequently asked questions
Request a life insurance quote
Tell us a little about your household or business and you will get a written comparison of your real options — no cost, no obligation, no call-center handoff.
- Response within one business day
- Written side-by-side plan comparison
- Doctors and prescriptions checked before you enroll
- Same advisor at renewal and for claims questions
By submitting the form you agree to be contacted about health insurance options. Your information is never sold.